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Suburban Blight

The Battle of The Stepford Wives
Article by Kathleen Collins, appeared in issue Fake; published in 2004; filed under Film; tagged misogyny, post feminism, robots.

A film studies professor once told me that everything you need to know about a movie is revealed in the first five minutes. This is particularly true of The Stepford Wives. 


In the opening scene of Bryan Forbes’s 1975 original, Joanna Eber­hart (Katharine Ross) takes a long, scrutinizing look at herself in the bathroom mirror. Her reaction is one of mild surprise, then subtle resignation, as if she’s thinking, That’s me?…Oh, well. She appears wistful and intro­spective as she walks around the silent Manhattan apartment that has been emptied for her family’s move to the suburbs. Compare this to the start of Frank Oz’s 2004 version: Joanna (Nicole Kidman), a powerhouse network executive, struts like a supermodel up to a podium, delivers a ­self-congratulatory speech, and ­previews the coming season’s reality shows to a huge industry crowd. The mood is loud, flashy, and in-your-face. The dif­ference between the two scenes is night and day, and therein, as my professor foretold, is everything we need to know.

Kiss Me, I'm a Fashionable Bigot

Cashing In on Misguided Irony
Article by Rachel Fudge, Illustrated by Danforth France, appeared in issue Fake; published in 2004; filed under Social commentary; tagged advertising, pc, politically correct, politically incorrect, race, stereotypes.

Two years ago, the preppy mall staple Abercrombie & Fitch released a line of t-shirts that paired early 1900s–style caricatures of Chinese men (complete with coolie hats, big grins, and slanted eyes) with slogans like “Wong Brothers Laundry Service—Two Wongs Can Make It White” and “Wok-N-Bowl—Let the Good Times Roll—Chinese Food & Bowling.” The clothing chain then professed great surprise when Asian-American activists cried foul; A&F’s pr flack Hampton Carney told the San Francisco Chronicle, “We personally thought Asians would love this t-shirt.... We are truly and deeply sorry we’ve offended people.” As a result of continued protests, the shirts were eventually pulled from stores (and quickly became hot commodities on Ebay).